Now more than ever, our humble abodes are a symbol of comfort, safety, and all-round bliss. With international travel out of the picture at the moment, Swire Hotels has unveiled a new campaign that reimagines four of its Greater China properties as whimsical homes in order to inspire future travels.
The House Collective, which comprises The Opposite House, The Upper House, The Temple House and The Middle House, brings to mind personalised service, craftsmanship, and architectural design rooted in each city’s culture.
Head of brand and communications Teresa Muk says:, “A house is more than just four walls and a roof. It is a place with soul. The idea ‘Houses Not Hotels’ captures not just the different look of the Houses but more importantly the magical experience of being there, made possible by our incredible teams of individuals who make each House their own.”
For The Opposite House in Beijing, visitors can expect art exhibitions featuring newly discovered local artists, alongside new dining and drinking spots including the pop art-inspired Superfly, which pays homage to the neighbourhood ‘fly eateries’ of Sichuan, and Frasca, an Italian trattoria serving regional classics.
In Hong Kong, The Upper House will feature an “Up Close” talk series, which will see cultural trendsetters and creative global pioneers from design, fashion, and wellness host fireside chats at the Sky Lounge.
Meanwhile, The Temple House in Chengdu, China offers plant-based dishes and local teas at Mi Xun Teahouse, alongside restorative treatments with natural ingredients at Mi Xun Spa. All of these experiences are set against the hotel’s backdrop of Qing-dynasty courtyards and historic temple buildings refreshed with cutting-edge design.
Finally, The Middle House in cosmopolitan Shanghai will feature The Shop Project pop-up, where guests can discover and shop local independent designers. To complete the experience, they can also enjoy cocktails served at the House’s Community Bartender series.
For more insights into what each one has to offer, travelers can check out the House Picks online series or follow the individual Houses on social media for evocative stories from the destinations.
More information here.
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