The latest pop cultural phenomena—and some say madness, to descend on Singapore’s shores is the highly-anticipated BTS meal from McDonald’s, which launched today at 11 a.m. sharp. For the uninitiated, BTS stands for Bangtan Sonyeondan which translates to “Bulletproof Boy Scouts”. As the hottest K-pop group at the moment, the seven-member boy band, made up of Rapmon, Jin, Suga, J-Hope, Jimin, V, and Jungkook, have broken multiple records, including overtaking Gangnam Style for the most weeks at No.1 on Billboard’s Digital Song Sales Chart. Their ability to belt out top hits in both native Korean and English have earned them legions of fans internationally. As such, it’s little surprise that the world’s largest restaurant chain by venue has sought a partnership with them.
Marking the fast food chain’s newest musical collaboration, after a successful pairing with American rapper Travis Scott, the delivery-only BTS meal features a nine-piece Chicken McNuggets set with sweet chilli and Cajun sauces, large fries, and a large Coke. While originally set to launch in The Lion City on May 27, it was delayed due to a rise in COVID-19 community cases. Now that it’s finally in Singapore, the set sold out rapidly upon launch and was only replenished later in the day. Smooth like butter, if we say so ourselves. A quick look at the Carousell marketplace showed that many spared no effort in quickly posting the meal’s packaging for sale, some at exorbitant prices.
As a non-BTS fan (we’re more Team BlackPink here), here’s my honest review on the much-hyped about BTS meal. When the GrabFood rider arrived at my door with a nondescript brown paper bag, nary a purple hue in sight, I thought it was a mistake. Turns out, the Singapore version of the meal comes with just the purple BTS-branded ChickenMcNuggets box and drink cup, but not the BTS-branded brown paper bag.
Did the McNuggets taste better because it came in a pretty pastel hued paper box? Not quite, although the nuggets were piping hot and crisp. The accompanying sauces, though, were the highlight of the entire meal, and perhaps the other factor setting it aside from your regular ChickenMcNuggets value meal. Sweet chili sauce and cajun sauce were packed in pink and purple sealed containers, respectively. The former was palatable and reminded me of the bottled Thai sweet chili sauce they sold at NTUC FairPrice. Meanwhile, the cajun sauce resembled a slightly more concentrated honey mustard—it left an oddly artificial taste in my mouth. That said, the fries went surprisingly well with the sweet chili sauce. As for the nuggets? I’ll stick to my favourite curry sauce, thank you.
Priced at S$8.90, though slightly cheaper than a regular nine-piece McNuggets meal, the BTS meal felt a little disappointing. I guess I was expecting some kind of complimentary merchandise like stickers or photo cards, to be included in the set, making the experience a bit more worth the hype that it drummed up.
More information here.