Like Zoom fatigue, the exhaustion that comes from deciding what food to order on days when you don’t feel like cooking, is something we’ve all had to grapple with during Singapore’s Phase 2 “heightened alert.” Because there’s only so much greasy fast food you can ingest before your waistline calls for help, variety is always appreciated. Multi-concept diner 8ASH prides itself on what it calls “the future of fast food” across three brands—Love Handle Burgers, Mirai Burgers, and Hoshi Hill. You’ll find both American and Japanese influences in a fuss-free menu of plant-based burgers, indulgent donburis (Japanese rice bowls), and savoury sides.
The three F&B concepts are from Ebb & Flow Group, a company that creates brands by analysing consumer behaviour and regional market trends using the SQREEM Engine, one of the world’s most advanced artificial intelligence algorithms. With food trends at its forefront, 8ASH offers popular treats like the chilled Hokkaido scallop somen—an indulgent sight commonly seen on Instagram and TikTok. A part of Hoshi Hill’s casual-luxe Japanese set meals, the silky somen noodles are tossed in shio kombucha dressing, tangy ponzu jelly, ikura, then topped with juicy scallops that were sliced a little too thinly for my liking. Meanwhile, the Hoshi wagyu beef donburi hit the spot with the tender beef, which were complemented with spicy tare and pickles to cut through the richness.
Burger lovers will be spoilt for choice by Mirai Burgers, an American-Japanese burger concept, as well as Love Handle Burgers, which specialises in plant-based cuisine. The former has a Nanban chicken burger inspired by the deep-fried Japanese snack of the namesake, while the latter offers a fillet-o-fishless vegan burger. A dollop of herbaceous tartare sauce and a generous slice of cheddar-style vegan cheese sealed the deal for the burger, whose flaky patty brings to mind the familiar mouthfeel of a fish fillet. Fans of the Ramly burger—a pasar malam (night market) favourite, can try a lighter version made with an Impossible plant-based patty.
If sharing with loved ones, consider ordering a couple of sides like the smoked tomato salad or the mentaiko fries. Meanwhile, the booze line-up includes a decadent Lost Coast Peanut Butter Chocolate Milk Stout and the refreshing Ramona Sicilian Lemon Spritz. Overall, the extensive menu promises to satisfy those who want it all, in a single food delivery order.
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