Each week, we bring you the best beauty launches in Asia and tell you if it’s worth the hype. 

From age-defying skincare to makeup that does wonders for your complexion, these new products are worth adding to your cart. This week, add a dose of K-beauty with the adorable MAC X Kakao Friends Lipstick Collection, get microbladed brows sans the steep price tag with Huda Beauty’s new brow pencil, boost your skin’s hydration levels with Clinique’s latest moisturiser, and more.

For a dose of cute: MAC X Kakao Friends Lipstick Collection (Limited Edition)

Headlined by the cartoon characters featured in the emoticons of South Korean mobile messaging app KakaoTalk, this limited-edition lipstick collection from MAC is designed to celebrate the special people in your life. Packaged in pink bullets featuring the likes of Apeach, Neo, and Muzi, each lipstick corresponds to one of the characters. For instance, “Make a Wish” is a flattering shade of soft rose inspired by Neo, a suave-looking cat, while “Thanks a Million” is a hot pink hue that’s as playful as the bunny-suited Muzi, a radish in disguise.

More information here.

Photo: Huda Beauty

If you fancy microbladed brows: Huda Beauty #BOMBBROWS Microshade Brow Pencil

If you like the look of microbladed brows, this brow pencil from Hua Beauty is worth a try. Featuring an ultra-fine 0.9mm tip and retractable brow pencil, it defines, shapes, and fills with tiny hair-like strokes to create the look of defined brows. It’s also infused with ingredients like vitamin E, castor oil, and coconut oil for an easy-to-glide and pigmented brow pencil that makes building and blending a breeze. Best of all, it’s also water- and transfer-proof, offering up to 24 hours of wear.

More information here.

Photo: Clinique

For long-lasting moisture: Clinique Moisture Surge 100H Auto-Replenishing Hydrator

The latest formulation of Clinique’s cult-favourite Moisture Surge range is created to help skin stay hydrated for even longer, thanks to ingredients like aloe bio-ferment and hyaluronic acid. Lightweight and oil-free, the product claims to provide hydration that permeates more than 10 layers deep to keep skin feeling moisturised for 100 hours. How this works: Its Auto-Replenishing Technology helps skin create its own internal water source to continually rehydrate itself, before locking in moisture for a healthy-looking glow.

More information here.

Photo: Benefit Cosmetics

For fluttery lashes: Benefit Cosmetics They’re Real! Magnet Powerful Lifting & Lengthening Mascara

Tired of smudged panda eyes and droopy-looking lashes? Consider this new lifting and lengthening mascara from Benefit Cosmetics. If the raving reviews on Sephora’s online store are anything to go by, this product could be the key to long-lasting, wispy lashes. Its extender brush comes with a magnetically charged core to effectively distribute the magnetic mineral-enriched formula on lashes, from root to tip. Said to last for up to 36 hours, the mascara promises to make your lashes look 40 percent longer thanks to zigzag bristles that help define and lengthen.

More information here.

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