Florals for spring might not be groundbreaking according to The Devil Wears Prada, but as far as we’re concerned, pretty blooms will always have a place in our hearts. Come March 29, Uniqlo will unveil a UT collaboration collection with Paul & Joe, a Parisian brand well-loved for its charming, retro-modern aesthetics featuring fluffy white kittens, pastel blooms, and silky bows.
Paul & Joe founder, Sophie Mechaly, said: “This collaboration with UNIQLO came about because their commitment to offering everyday clothing matches my desire to create apparel that finds favour with everyone. I also sympathised with the company’s approach to manufacturing, which pursues quality.”
“I want people to coordinate items as they like, whether that’s by mixing plain and patterned pieces or matching patterns. I want to share the joys of spring,” she adds.
Expect the world of Paul & Joe to be translated into the scenes of daily life, featuring pastel hues and the brand’s characteristic playful motifs. Florals like chrysanthemums and Lily of the Valley—a flower believed to herald happiness, will appear alongside bold designs of Paul & Joe’s iconic cats. Aside from casual t-shirts, the collection includes wardrobe essentials such as flowy dresses, blouses, scarves, and easy-to-carry pochettes. Mothers looking to play dress-up with their little ones can also shop for matching sets in the kids’ and babies’ section.
During the collection’s launch weekend, Uniqlo’s Orchard Central global flagship store will host a flower bar by Hello Flowers!, a local social enterprise floral studio. With every minimal purchase (details TBC), shoppers can take home a customised petite floral arrangement.
More information here.
BLACK FLY BIRD 