Aloft Hotels, a Marriott International brand designed for music-loving and tech-savvy travellers, has made its debut in Japan. Its choice of location in Ginza, Tokyo’s glitziest shopping and electronics district, is a nod to the hotel brand’s bedrock of vibrancy and penchant for rock-inspired art.
Featuring an original design whose concept pays homage to the district’s miyuki-zoku youth subculture movement of the 1960s, Aloft Tokyo Ginza offers a riot of neon colours, graffiti, and urban art inspired by Tokyo’s iconic street culture.
Guests can expect multifunctional, open spaces decked in bright colours, as well as thought-provoking original art pieces. An immersive experience awaits in the form of larger-than-life sculptural pieces and conceptual art by Japanese and Japan-inspired international artists. A highlight is the lift lobby elevator, which is an art installation in itself, complete with colourful graffiti.
Inside, 205 stylish guest rooms offer the brand’s signature loft-like layout with airy nine-foot ceilings. Amenities include complimentary Wi-Fi, 55-inch flatscreen 4k televisions, as well as modern bathrooms with walk-in rain showers.
The dining and social spaces are a treat for all senses, including all-day dining restaurant The Warehouse, which channels a playful vibe; Roof Dogs, an open-air rooftop bar home to a vintage Volkswagen combi van; Eddie, a drinking destination serving sparkling wine and hotdogs, as well as Re:fuel by Aloft, which offers light meals and quick snacks.
Other must-sees include the hotel’s Live At Aloft Hotels music program at the Re:mix Lounge, which gives emerging local artists a platform to perform in the evenings. Meanwhile, there’s also Re:charge, a 24/7 fitness center for guests to upkeep their fitness regimes.
Looking to explore the city? The shopping, dining, and entertainment district of Ginza has plenty to offer—from Tsukiji Market to the historic Kabuki-za theater, and the Ginza Six shopping mall.
More information here.