Now more than ever, the world needs brands that promote sustainability, so as to meet the needs of today without compromising that of the increasingly unforeseeable future. The Body Shop knows this well, as a beauty company that has all along prided itself on natural and ethically-sourced ingredients.
In light of this, its concept store at Singapore’s Ion Orchard mall has been transformed into a new “activist workshop” that aims to encourage visitors to recycle products, educate themselves, and hopefully spark social awareness.
Fitted with reclaimed wood and recycled plastic, the new concept store is designed to minimise its environmental impact. Look closely and you’ll find eco-friendly materials like zinc facade coating, EKOply worktop surfaces made from 100 percent recycled materials, and stools crafted with reclaimed steel.
Shoppers will have a ball of time at the store’s dedicated spaces, including an activism corner that lets one discover the brand’s activist roots, a water station to fill up their bottles, as well as workshop staff who will offer expert advice on their products—from body care to skin care.
Exclusive to the Ion Orchard store is a fragrance range that allows shoppers to create a bespoke scent from 16 cruelty-free fragrances, essences, and spritzes. If personalisation is what you’re after, there’s also a gifting station complete with stamps, ribbons, and recyclable paper.
Those who’d like to walk the talk when it comes to sustainability can also recycle their beauty product packaging at the store, including empty bottles, tubs, tubes, and pots from the brand.
More information here.
BLACK FLY BIRD 