SINGAPORE FOOD FESTIVAL GOES ONLINE WITH MASTERCLASSES & TASTY DELIVERIES

For the first time in 27 years, Singapore’s annual food festival will be going virtual, in line with the call to stay home during the ongoing pandemic. Going beyond online masterclasses and digital food tours, the event will also run in-person sessions that showcase the Lion City’s most delectable eats, alongside chef collaborations, food bundles, and limited edition festival merchandise.

Held over two weekends, August 21-23 and 28-30, SFF2020 looks set to be a treat for the food-loving nation. Here’s what to expect:

Food tours

Led by local actor and host Chua En Lai, these immersive virtual tours will uncover lesser-known foodie trails in heritage-rich places like Chinatown, Tanjong Pagar, Joo Chiat, and Katong, Aside from learning more about the stories behind the food places, participants also stand to win prizes when they solve culinary riddles on each tour. Meanwhile, limited slots are available for those who prefer joining in-person walking tours to these hidden foodie gems.

Masterclasses

A total of 17 masterclasses, spanning fun themes like hands-on cook-alongs to food appreciation workshops, will be available for booking. Featuring award-winning chefs from around the world, these free-to-view classes will be guided by the likes of Cheryl Koh of Tarte by Cheryl, Julien Royer of three-Michelin-starred Odette, as well as Malcolm Lee of Candlenut, the world’s first Michelin-starred Peranakan restaurant. Participants have the option to buy ingredient boxes and have them delivered to their homes, as well as join selected in-person masterclasses at the host restaurants. Those looking to have a taste of the dishes demonstrated in the live masterclasses, can also order food bundles from mobile marketplace Shopee.

Food and merchandise collaborations

Wear your love for food proudly with T-shirts launched under Uniqlo’s UTme! series, featuring eight limited-edition designs of hawker dishes like kueh tutu, nasi lemak, and laksa, created by local illustrator Mandy Kew. Meanwhile, satiate your appetite with snacks like Chicken Rice Pretz by Glico and Wee Nam Kee, Passion Gao Siew Dai, a beer specially brewed by Brewerkz for the festival, and prawn otah cookies by bakery Cedele.

More information here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s