Thanks to rapid digitalisation, we’re living through a pandemic where essentials—while sometimes scarce—can be easily bought and delivered to our doorstep. Recently, Southeast Asia’s first blockchain-based and zero-commission ride-hailing operator TADA has launched TADA Fresh Market, Singapore’s first site offering deliveries of fresh groceries from the city-state’s most popular wet markets, including Tekka and Tiong Bahru markets.

William, the owner of a fruit stall at Tekka Market.

With competitive prices that can easily rival that of local supermarket chains like NTUC and Cold Storage, the site aims to be a one-stop destination for grocery needs including fresh vegetables, seafood, meat, and poultry across 36 wet market stores currently. In a bid to help digitalise wet markets in Singapore (according to the National Heritage Board, there are about 107 wet markets here), TADA Fresh Market will soon be onboarding more vendors from other markets including some in Bedok.

A minimum order of S$30 is required, but for any amount less, a small delivery fee of S$3.85 will be charged. NTUC and SAFRA members, as well as Singtel users, will be able to enjoy selected discounts due to TADA’s ongoing partnerships with these brands.

Seeni, the owner of a lamb and mutton stall at Tekka market.

Jonathan Chua, Southeast Asia general manager of TADA says: “With TADA Fresh Market, we want to be a game-changer for wet market business in Singapore which has been very traditional and heavily dependent on cash-based transactions in the past.”

“COVID-19 has accelerated digitisation of small business owners, including those in the wet markets, and now the old and new generation of grocers are more willing to go online and receptive to technologies that support their business. We are excited to tap their openness to tech and unlock economic value.”

For the curious, here’s how it work: TADA drivers are paid via the app for delivery runs while wet market vendors receive profits for goods sold through bank transfer the next working day.

More information here.

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